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Emily Gilburt
MARKETING & COMMUNICATIONS
Hey there!
Welcome to my portfolio.
A marketing professional looking to build connections, draw outside the lines, and fuel imaginative ideas.
I have a special love for everything and anything creative, and dabble in creative writing and watercolor painting. Reach out to me!
01 PORTFOLIO
MY LATEST WORK
Firefighter's Association of the State of New York
St. Catherine's Center for Children
02 Experience
November 2022 - Present
Increasing Promotional Output
Internal Marketing Manager
When I first started at FASNY, it was evident that the agency hadn't fully utilized all the promotional tools at their disposal. With a database of 20k+ emails, I built up digital templates, and began sending mass e-blasts to promote attendance at events and trainings (which has seen particular success with our webinar trainings). I've also began conceptualizing and implementing promotional mailing campaigns for all upcoming events, typically in the form of postcards and targeting key demographics pulled from Salesforce reports.
November 2022 - Present
Integrating Internal Marketing Processes with Vendors
Internal Marketing Manager
Before my position was created, FASNY was several decades into the habit of keeping their hands out of the marketing think-tank and instead, shuffling all media needs off to a vendor. It was a priority of mine to deconstruct the wall separating vendor and agency by more seamlessly integrating the office into creative brainstorming discussions, copy curation, and feedback sessions. As a result, directors feel more empowered, the vendor has more direction, and our marketing efforts have never been more ambitious or successful.
December 2021
St. Catherine's Web Launch
Project Lead: Designer & Architect
When I started at St. Catherine's, my first initiative was to refresh their website to improve the web architecture and navigability for the user. Soon after, I began my second initiative: boosting the SEO.
November 2021 - Present
Rebranding St. Catherine's
Marketing Coordinator
Through remodeling all Agency templates and marketing materials, I helped St. Catherine's communicate a warmer and more distinct brand voice. To view samples of my work at St. Catherine's (including writing, animation, video, and web samples), click below.
2020 - 2021
Masters Program Presentations
Student Presenter
I take great joy in designing engaging slideshow presentation visuals. Feel free to peruse through some of my recent works.
July 2021
Great Record Store of Alexandria
Logo and Web Design
This was a neat project one of my college friends approached me with. Looking to increase customer acquisition, I drew him a logo, kickstarted several new social media accounts, and built out a functioning (and in-brand) website and digital store.
February 2018
Debbie's Kindness Challenge Campaign
Project Developer & Coordinator
For this project, I collaborated with two non-profit organizations, Healgrief and Actively Moving Forward, to produce a national social media campaign seeking to attract funding for young-adult grief programs. In my role, I designed both campaign materials and the webpage.
CONTACT ME
Please don't hesitate to reach out to me!